Model for the management of trade brands: a theoretical approach based on the General System?s Theory

JOURNAL ARTICLE published 1 January 2018 in ESIC Market Economics and Business Journal

Authors: Manuel Martín García | Guillermo Bermúdez González | Zhenxing Li | Francisca Parra Guerrero

Determining elements in organizational innovation: Factors and obstacles in Spanish companies

JOURNAL ARTICLE published 30 April 2019 in ESIC MARKET Economic and Business Journal

Authors: M. Piedad Fernández Perea

The impact of Reputation in the performance of the Organization in the perspective of members of the cooperatives

JOURNAL ARTICLE published 1 January 2015 in ESIC Market Economics and Business Journal

Authors: Maria da Graça Casimiro Almeida | Arnaldo Matos Coelho

Use of social networks to explore smallholder’s adoption of technologies in dual purpose farms

JOURNAL ARTICLE published 1 May 2019 in ESIC MARKET Economic and Business Journal

Authors: Cecilio Barba Capote | Antón Rafael García Martínez | Jaime Rangel | Oriana Villarroel-Molina

Proposal for a theoretical model for the analysis of the impact of cultural and personality factors on the demand for tourist services

JOURNAL ARTICLE published 2017 in ESIC MARKET Economic and Business Journal

Authors: Araceli Maseda Moreno | Ignacio Soret Los Santos | José Antonio Vicente Pascual

Call center service level: A customer experience model from benchmarking and multivariate analysis

JOURNAL ARTICLE published 20 July 2020 in ESIC MARKET Economic and Business Journal

Authors: Marco Colin

Textual analysis as a method of identifying museum attributes perceived by tourists: An exploratory analysis of Thyssen-Bornemisza National Museum in Spain

JOURNAL ARTICLE published 5 October 2020 in ESIC MARKET Economic and Business Journal

Authors: Alicia Orea-Giner | Trinidad Vacas Guerrero

Variables of Twitter’s brand activity that influence audience spreading behavior of branded content

JOURNAL ARTICLE published 2018 in ESIC MARKET Economic and Business Journal

Authors: Luis Matosas López